Tonga govt told to develop formal media strategy Featured
Palofesa Mafua-'a e - Lulutai Dr. Malakai Koloamatangi
5 April, 2015. A political scientist, who heads New Zealand's Pasifika Centre at Massey University, says the Tonga government has to develop a proper media strategy.
Prime minister Akilisi Pohiva's administration has been under fire from local media over its level of accessibility.
When the government, the first democratically elected administration run by a commoner, does respond it often issues conflicting messages.
Dr Malakai Koloamatangi says the government has tried to give the impression it is open to everyone but this is not happening and it needs to develop a communication strategy.
"A proper, formal communication strategy. Amongst what needs to be in the strategy is the fact that there needs to be open and accountable communication between the media and the government, when it is needed."
RNZ
5 comments
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Koe media strategy, koe mea ia nae tonu ke kau ihe ngaahi fuofua mea ke fau ehe puleanga lolotonga ihe kamata pe enau i ofisi. Nae kamata lele mai aki a Kalafi Moala ka oku hange ne fu'ia pe ia he fkpopula ae PM pea nofo ia. Ihe lolotonga, oku lahi ange enau toi, kalo, mo reactive response pe kihe fehui kotoa pe oku fkhu atu. Kuo heke hake eni pe ae Kele'a ia o hoko koe media chanal pe ia ae PM moe puleanga. Kuo hange intentional conflict of interest ae PM moe puleanga ha neveneve, pea koe fielau e lahi hono ohofi kinautolu koe vale he taki, pea lahi mo enau fehipakaki.
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Ne fiu e media council he kole ki he Potungaue Ako ke fei mo tali mai e ngaahi launga mo e fehu'i fekau'aki mo e sivi 'io e 2015 pea 'oku kei kalo ni holo pe kau seniale 'a e minista ako ke fai ha tali neongo ne 'osi fakaata 'e he ministaa ki he'ene kau seniale ke nau fai ha tali. Ka ki mu'a hono fakaataa ne toe fetu'utaki hake 'a Po'oi ia ke fakangatangata pe me'a te nau lea ki ai. Ka ko ena ko e me'a ena kuo hoko kuo kamata ke mahua mai e ngaahi me'a na'e fufuu'i. Tau fakamalo ki he ni'ihi tokosi'i he Potungaue ko eni 'oku nau loto lahi pea 'ikai sio lakanga ka nau lipooti totonu e me'a na'e hoko. Fakamalo ki he ni'ihi 'ofa fonua ne nau tuku mai ki tu'a e fu'u palaku 'oku hoko he loto'i Potungaue ni. Ta ko e me'a ia kuo fetongitongi ai e kau CEO talu mei hono fekau 'a 'Emeli Pouvalu ke fakafisi he na'a ne fakafepaki'i fefeka e nga'unu ki he raw marks mo hono fakangaue'i 'a Piveni. Ne fili 'a Koloti Tupou kae 'ikai ko 'Emeli pe Pingi he na'a ne 'amanaki 'e fai 'e Koloti hono loto pea ko e taimi pe kuo na keheehe ai mo Koloti pea le'ei ia ki tafa'aki kae 'oatu e motu'a kaakaa 'e taha ke acting. Ko e motu'a acting ko eni 'oku ne lolotonga fakatotolo'i holo pe ko hai na'a ne 'ave ki tu'a 'a e lipooti. 'Aia ko e me'a 'e hoko ko hono tukuaki'i e tama na'a ne tala e hia kae tuku e kau hia ia. Me'a eni ko e 'alu e HIA 'o kumi e HAOHAOA. Koe me'a foki ia kuo 'ohake ai 'a ki'i Pone he 'oku lolotonga fakalongolongo holo 'o ngali anga lelei mo talangofua ka ko e tupu '
ene pehee he 'oku lolotonga malu'i anga lelei mei he PSC. Anga fefee ke tau falala ki ha taki 'a ha taha 'oku 'iai hano hisitolia fai hia pea toe lolotonga malu'i anga lelei. Ko e Pule'anga Tonga pe 'oku tali lelei ai e fa'ahinga 'ai'ai noa'ia ko eni.
Ko e me'a 'e taha, Ko e ha 'oku faingata'a ai ki he minista ako ke 'asi mai 'o tali mai ki he lipooti ko eni. Na'a ne tala foki na'e hanga 'e he kau taki 'o e potungaue 'o fa'a fufuu'i e raw marks. Ka ko eni kuo ne feinga ke tanu 'ene fakaveve kuo fai he potungaue ni he ki'i taimi nounou kuo ne taki ai. Kuo tuku eni 'ene fa'a polepole mo lailaione mai he TV mo e Falealea hono taukave'i e raw marks ka kuo kamata ke fai e fakatonuhia 'o tala ki he'ene kau ngaue 'oku te'eki fai ange ki ai ha launga. Ka e fefe launga ia ki he CEO mo e launga 'oku ha he lipooti ? Fai mo li e tauveli kae fei mo fili mai ha taha mei tu'a ke hoko atu e ngaue he 'oku hange ho'o maumau mo ho'o fakaveve ha ngaue 'a ha saikolone. 'E fu'u faingata'a ke ke fai e fakalelei he 'oku 'ikai ha'o 'ilo pe taukei fakapolofesinale. Mo'oni 'a Dr Taufe'ulungaki ko e taukei fakapolofesinale 'a e motu'a ni 'oku fe'unga pe ia mo e levolo 'o ha ki'i lautohi pule'anga kikikiti 'i Ha'apai.
Fai a mo mou ngaue mai kakai ke tau fakakaukau'i ha founga ke 'ave'aki e motu'a ni kitu'a kimu'a na'a tomui. -
Nau pehee eau koe pole'i e Akilisi e lakanga Palemia tene alu hake o ai ke laka ange pea makehe mei ha toe Palemia ki mu'a. Koeni ia ke hu atu koe e teke kotoa hake kau Palemia ki mu'a ki olunga ka ke toki fakata'ane koe Akilisi he taupotu taha ki lalo.
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TOO LATE, ISN'T IT DR. KOLOAMATANGI?...For an experienced politician and journalist, PM Pōhiva was always in the news early in the morning daily before his ascend to the PMO. Why suddenly does he not know what the news media needs?
1) Case of insomnia that he's too tired from lack of sleep to remember important things other than 'Etuate Lavulavu's name?
2) Come on, Dr Koloamatangi. You may think we are stupid back here in Tonga, but we know what's going on with your friend at the PMO.
3) We hold him responsible for the corruptions going on. Let's call "a rose a rose..." He's erecting barriers between government and the public to hide his ineptness, and unqualified state of mine to be a Prime Minister. -
Ko e taimi koeee na'e Pule'anga Fakataimi ai a Bainimarama i Fisi pea toki Palemia, na'a ne hanga 'aupito 'o control mo monitor 'a e media he 'oku ne tui, 'oku tuai e langa ngaue mo e development 'a Fisi ko e toe hu holo a e media.
Makehe ia meia Akilisi, ko e tama media foki a Akilisi ia he 'oku 'iai 'ene kautaha pepa talu 'ene lele mi he 1980, faka'ai'ai 'e 'Akilisi ia e transparency pea ko e media 'e tokoni lahi ki hono fakatonutonu 'enau ngaue. Koe fo'i niumotu'u ia na'e fuofua fahi'i he kamata pe koee 'a e Pule'anga fo'ou koeni. Pea ko e 'aho ni, ku toe fakama'opo'opo mai e pulu mo e nge'esiniu mo e hu'aniua 'o e fo'i niumotu'u ke toe fakapipiki he kuo masila e nifo ia e media ki hono ngungu 'enau ta'etotonu. Pea 'e toki sio leva e Palemia ki he fakatu'utamaki 'o e ngaue faka media ta 'oku 'ikai ko e mo'ui 'anga ko e mate'anga .... maalie pea toe leso leso ee